Create the Business Owner Book and Publish It

office building

In the first blog post this month, I explained why a business owner should write a book to promote his or her business. Check it out here. Last week I explained why I thought that a book created by that same business author should self-publish and use a print on demand business to print the printed copy of the book. If you haven’t read that one, read it here.

How to Market Your Business-Related Book

We ended our post last week with the business buying just one copy of the book. To market this book, I suggest start sharing it with your best customers at your brick and mortar location as well as your family and friends. If you were the business person who wrote the book, you could tell the customer that you need a certain number of books by a certain date (within a couple of weeks) that you want to order and ask if they want to get one of those books, autographed by you, of course. Ask them to pre-buy the book. If you don’t already have it, ask for their email address so that you can let them know when the book arrives. Wait no more than a couple weeks before sending in your order and let everyone who pre-bought your book when you send in the order. In addition to getting the books you sold to your family and customers, invest your profit back into more copies of your book for future sales. Once they have the autographed copy of your book, be sure to let them know how much you appreciate their business. By starting the process selling books to your family friends and current customers through pre-order, you might just be able to have the book pay for it’s own marketing.

Growing Your Local Reach

Now that you have your book out, its time to grow your book’s reach locally. One place you could go first would be to the local library and libraries in nearby towns. A lot of times, a library doesn’t want to take books that are from local authors because most local authors write fiction books. This business—related book would different because it is nonfiction and written by someone everyone in the area knows as someone in that business.
Next, if there’s a local bookstore, go visit them and see if you can set up a local book signing with them. Then go back to your family, friends and best customers and tell them that you will be signing books at the local bookstore. Ask them to help you invite people to visit you at the book store. Ask them to be your street team and start by sharing your information on social media.
Now go to, call, or email your local newspaper and let them know that you have a book out. Be sure that you have a press release to share with them about who you are and why you wrote the book. You can also do this with your local radio station and even your local television station. This publicity that you get locally should not only help get you free book publicity but will also help get you additional business from your main business.
While you’re getting your local publicity, you should also be building a following online. This means connecting with print and digital bookstores online. You can do this via YouTube videos (promoted via social media), developing a newsletter, having a website, having a blog, and writing online articles. You may have some of these already online. Others you might need to develop. You also might need help from someone within your business or even outside your business to help with many aspects building your online presence.
If they tell you they can’t afford a print copy, direct them to buy the book on Kindle. Let them know the value that they will get from having the book. Get your book distributed on all the major online bookstores.

Going Online

To build business beyond your local environment, you may want to distribute your books through trade shows both book trade shows and trade shows directly related to your business. In addition, you may want to advertise in trade journals.

Get Your Copy of Write a Book and Ignite Your Business Today!

Write a Book and Ignite your Business_redThere are many other marketing options that you may want to consider as you develop your book marketing as it relates to developing your business. For more information about the ways that your business can use to market your book to promote your business, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business

Available in print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP

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christmas-books

In my last post I wrote about why I thought that business owners should write a book related to his or her expertise. If you have not read it, here’s a link back. I would hate for you to miss it.

In this post I am going to explain why I believe that once the business owner has written the book, that book should be self-published, and then that book should be printed by a print-on-demand book publisher.

Why Self-Publish?

So What is self-publishing? To self-publish, does not mean that the author does all the work alone. It simply means that the author has complete control over the publishing and distribution process.

A business owner should self-publish his or her own book for several reasons. One reason is that unless the business book author is already famous, this author will have a difficult time getting big publishing companies to take on their publishing project.
Another reason expert business authors should self-publish is because when the author sells out to a big publisher, that author often sells all rights to that publisher. When an author self-publishes however, that author keeps all rights to the book. If the author wants to sell copies of the book in his book and mortar, the author can. If the author wants to sell digital books, the author doesn’t need to ask permission to sell his or her own book on Amazon. If the author wants to create YouTube videos based on information found in the book, he can do it without violating a contract with the publisher because the author IS THE PUBLISHER. A final reason to self-publish is that the publishing process can take just a couple of months of hard work rather than spent waiting up to two years for the publishing company to get around to publishing your book.

Why Use a Print on Demand Service?

I believe a business owner who writes a book to promote his or her business should also consider using print-on-demand for the printing of his or her business book. The reason is this. No one wants to have boxes of books in their basement or garage that they can’t give away!
A print on demand printer offers the ability to get thousands or just book printed. Therefore, you can buy just enough books to sell during a specific period so that you don’t have to store thousands of books.
Here’s what I suggest. Get just one copy of the book and put it on display at your business and show all your customers. At this point you will start marketing your physical book. More about how to market your book in my next post.
For more information about how to self-publish and where you can have your book self-published as a self-publisher, contact me at cygnetbrown@gmail.com. Not only can I help you with this information, but I can help you format your book for print and digital format, show you where to get a cover made, and get your book printed via print-on-demand.

Learn More About Using a Book to Promote Your Business

Write a Book and Ignite your Business_red

Don’t Yet Have a Book to Publish? Have a book to Publish, but need more details on how to publish and how to market that book? Check out my book: Write a Book and Ignite Your Business.

Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business

 

Available in print

http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#

And on Kindle 

https://www.amazon.com/dp/B076NWLTSP


me_on_the_laptop

Write a Book and Ignite Your Business!

 

This month we are going to discuss why you should write a book if you own a business. So why should you write a book? That is the question we are going to address today.

Become Your Industry’s Expert

First reason that you should write a book to promote your business is because you have expertise that the world needs to know about. If you have been in business for any length of time, you have expert advice that you can share with others about well, just being in business. You also have expert knowledge in the service or product your business provides as well. If you’re a farmer, you have knowledge of the type of crops or animals that you raise. If you’re a plumber, you have expertise in plumbing. Are you an electrician? Are you a real estate agent? Are you an accountant? Are you a public speaker? Are you a teacher? Are you a doctor? If you do any of these things (or are good at doing anything related to your business!), you have expertise that can benefit potential customers with knowledge about specific subjects that relate to your business.

In my book: Write a Book and Ignite Your Business, I show how you can share your expertise to your customers that will benefit you and the customer in ways that you wouldn’t otherwise be able to share with them.

Promote Your Expertise While Encouraging DIY

You may ask “How, if I sell my business secrets, how will I make money with my clients? Won’t they just do it themselves?”

Sure, they might, but the truth is, they probably won’t. There might be a few things that they would do themselves. For instance, if your client bought your book about plumbing, they might be able to do a few things themselves like unclogging a drain or changing out a water strainer on the faucet, but when it comes to the difficult jobs like plumbing the whole house, your clients will be less likely to go to your competition because you wrote the book on the subject and since they have read your book, they know you much better than they do your competitor! When you have a book out about your business, you elevate your own self-worth as an expert above your competition.

In your book, make sure that you explain to any potential DIY customers when seeking expert advice is imperative. Show them what they can do on their own to save money and describe when it is necessary to get a professional. For instance, when someone is building a house, the DIY person might purchase the necessary materials (based on a chart in your book), help with the electrical work by drill the holes in the studs, running wires through the wall and then having you, if you’re the electrician, finish the wiring process and setting up the electrical inspection with the proper authorities.

Extend your Sphere of Influence Beyond the Local Economy

By writing a book about your business expertise, in addition to blowing away the local competition, you extend your expert advice beyond your normal sphere of influence. You can only be in one place at a time, but your book can spread your knowledge beyond your community. You bring income from other parts of the country into your town.
A book can create an income when you normally wouldn’t have one. I know that many people in the building profession have slow times during the winter months. If during that slow time you write a book and work at marketing that book, you can develop a following and an income during that time in the year.
A lot of self-help books are purchased during economic downtimes. In addition, many new businesses are started during these times as well. If your professional business takes a hit during these down times, marketing your book when your professional business isn’t doing as well can help you get through that economic slump. You could even license your book out to competitors outside of your own local business area and make even more! (contact me and I will explain how this works!)

Write a Book and Ignite your Business_red

Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business available in print http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#

and on Kindle https://www.amazon.com/dp/B076NWLTSP

 


kaleThis month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work. In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.

Not too Early to Think about Fall Garden

This week I am sharing my experience concerning fall gardening. I know that it is not yet fall, but my personal experience has shown that it is difficult to buy quality seeds in the autumn months, so I buy all my seeds, including late summer and autumn planted seeds in the spring along with the rest of the year’s seed purchases.
July and August are the usual time to plant a fall garden. These vegetables should usually mature 60-80 days. Leafy greens and root crops are good choices for extending your annual home vegetable harvest.

When Should You Plant Your Fall Vegetables?

The secret to having great fall garden vegetables is timing. That means thinking a little differently because you must plan backward.
Start with your area’s average first fall frost date. Then look at the number of days to harvest for planting fall vegetables. You should be able to find that number on the seed packet or in the catalog description. Use that number to count back from the first frost date. Then add two weeks, because many fall vegetables grow more slowly as days shorten in fall.

How to Plant Fall Garden

Remove debris from your garden any varieties from your garden that are not performing or that have been harvested well to make room for your fresh fall crop. Pull all weeds so they don’t steal moisture and nutrients from your new young plants. Add any composted material that has matured since spring to get your new fall garden off to a good start.
Because it is hotter than in the spring, plant your crops twice as deep as you did in the spring. Keep your plants well-watered and provide shade when necessary.

Some vegetables that I recommend for the Fall Garden

Kale Hailed the Queen of Greens

https://hubpages.com/living/Kale-Hailed-the-Queen-of-Greens
Raise Healthy Collard Greens in Your Own Back Yard

https://hubpages.com/living/Raising-Collards-in-Raised-Beds
Plant Spinach All Year Round

https://hubpages.com/living/Sustaining-a-Spinach-Harvest
Plant Radishes Now to Add Color to Your Green Salad Year Round

https://hubpages.com/living/A-Continuous-supply-of-Radishes
Turnips, Parsnips and Rutabagas in the Garden

https://hubpages.com/living/Turnips-Parsnips-and-Rutabagas-in-the-Garden
Harvest Garlic from Your Own Home Garden

https://hubpages.com/living/Growing-Garlic-in-the-Home-Garden

Simply Vegetable Gardening

These and many more tips can be seen in my book Simply Vegetable Gardening. Simply Vegetable gardening is available on Kindle: https://www.amazon.com/dp/B00JHV15G6

and in Print: http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

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red swiss chard

This month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work. In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.

 

This week I want to talk about another way to protect and nurture your plants.  I want to discuss companion planting.

 

What is Companion Planting?

 

The Old Farmer’s Almanac defines companion planting as:

 

“Time-honored gardening wisdom says that certain plants, when grown together, improve each other’s health and yields. For instance, some plants attract beneficial insects that help to protect a companion, while other plants (particularly herbs) act as repellents. Additionally, plants that require a lot of the same nutrients as their neighbors may struggle to get enough for themselves, producing lackluster crops.”

Companion planting certainly makes sense when you think about it. Have you ever noticed that nature doesn’t grow just one type of plant in an area, but likes to throw numerous varieties together? It is not natural to grow a monocrop and a lot of the reason for that the variety supports the natural balance of nutrients in the soil.

 

The Benefits of Companion Planting

 

The benefits of companion planting include

 

1.       Shade Regulation where the taller plant shades a shorter more sun sensitive plant.

 

2.       Natural Supports where sturdy, fast growing taller plants provide natural support for vining plants.

 

3.       Improved plant health-one plant provides nutritional support for another plant species.

 

4.       Healthy soil-some plants have deeper taproots that prevent soil compaction.

 

5.       Weed suppression-planting sprawling plants around upright plants to suppress weeds.

 

Three sisters Gardening is the best-known form of companion planting.

 

Three Sisters Gardening Style

 

https://hubpages.com/living/A-Three-Sisters-Garden-Bed

 

Here are some related articles about the individual types of plants grown in a three sister’s garden.

 

Growing All Varieties of Winter Squash

 

https://hubpages.com/living/Growing-All-Types-of-Winter-Squash

 

Extend Green Bean Harvest Upward with Pole Beans

 

https://hubpages.com/living/Gardening-with-Pole-Beans

 

For the Best Sweet Corn, Grow It in Your Own Backyard

 

https://hubpages.com/living/Raising-Your-Own-Sweet-Corn

 

Three sisters isn’t the only way we can use companion planting. Here are a few other articles that explain how other plants can be part of companion planting. 

Growing Beets in the Home Garden

 

https://hubpages.com/living/Growing-Beets-in-a-Garden-Bed

 

Sweet Peppers Companion with Sweet Basil

 

https://hubpages.com/living/Plant-Sweet-Peppers-with-Basil

 

The Hottest Tips for Growing Hot Peppers at Home

 

https://hubpages.com/living/Hot-Peppers-in-the-Garden

 

Growing and Saving Seed from Heirloom Tomatoes

 

https://hubpages.com/living/Growing-and-Saving-Seed-from-Heirloom-Tomatoes

 

 Simply Vegetable Gardening

 

These and many more tips can be seen in my book Simply Vegetable Gardening. Simply Vegetable gardening is available on Kindle:

https://www.amazon.com/dp/B00JHV15G6

and in Print:

http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

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greenbeans_galoreThis month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work. In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.
Today we are going to be talking about the early spring vegetable garden. First you have to prepare your vegetable garden for planting. For best results, much of this work should have been done at the end of the gardening season the previous year. For instance, you could have already cleared debris from the garden and added it to the compost pile, tilled the soil, and mulched it with leaves in the autumn. If this were the case, you can simply remove the mulch and plant. However, if you didn’t or if you are starting the garden this spring, you can do it now. However, make sure that the soil is not wet or the seeds that you plant will rot.

What Vegetables Can I Plant Early in the Season?

Some vegetables can be planted earlier in the growing season than others. With most heat loving plants like tomatoes, peppers, corn, beans, and squash, you’ll need to wait until all danger of frost has passed. However, here is a list of articles with vegetables that you can plant in the early gardening season.

Planting Lettuce for a Sustainable Harvest

https://hubpages.com/living/Get-an-Ample-Supply-of-Lettuce-from-Your-Garden-this-Season

Growing Mixed Greens in Your Garden

https://hubpages.com/living/What-is-Musclun-and-How-Do-I-Grow-it

Growing Onions from Seeds, Plants, or Sets

https://hubpages.com/living/Growing-Onions-by-using-Seeds-Plants-or-Sets

Harvest Broccoli from Your Own Garden This Year

https://hubpages.com/living/Growing-Broccoli-A-Garden-Favorite

Harvesting Carrots from Your Own Backyard

https://hubpages.com/living/Sweet-Homegrown-Carrots

Simply Vegetable Gardening

 

These and many more tips can be seen in my book Simply Vegetable Gardening.

Simply Vegetable gardening is available on Kindle

and in Print

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http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

 


greenbeans_galoreThis month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work.

 

 

In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.
I have been a fan of organic gardening since reading my first issue of Organic Gardening Magazine when I was twelve years old. The principles of organic gardening always made sense to me. The ideas put forth by organic gardening principles offer solutions to many problems of modern life.

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This week I am offering a 25% discount on digital copies of my book Simply Vegetable Gardening. From today through March 10, 2018 instead of the digital book being $2.99, it will be just $2.24 for a copy! Get Yours today before the promotion expires! Go to https://www.smashwords.com/books/view/517230 to download your copy today!

Coupon Code  LY88C

Autumn Leaves are a Wonderful Resource You Should Never Burn

We often face problems in the autumn with the leaves that fall from the trees. In our hectic busy lives, we often don’t have time to deal with them until spring. When spring comes, we often pile them up and set a fire to them. This is a mistake. Here’s an article that I wrote on Hubpages.

Stop Environmental Pollution of Burning Autumn Leaves-Use Them Instead

https://hubpages.com/living/Autumn-Leaves-Dont-Burn-Them-Dont-Bag-Them-Use-Them

Compost

It is easy to make compost. Basically you need green materials (fresh green grass, manure, chopped kitchen garbage) brown material (leaves, shredded paper, chipped wood), soil, and water. In an area of your yard that is convenient to both the kitchen and the garden, layer a couple inches of each type of item listed above and let set several months, and turn the pile every couple of weeks. If you get more than an inch of rain every week, you won’t have to water the pile, but if you do, be sure to soak the pile well one time per week.

Kelp

I often question whether I have enough of the right trace minerals in my compost, so I often add kelp powder to the pile along with the other ingredients.
Kelp can be used in other ways in the garden as well. I like to use it directly as a planting nutrient. I simply sprinkle kelp to the bottom of the planting hole when planting both seeds and plants.
I also add kelp to goat and chicken feed for two reasons. The first one is to guarantee that the animals get the nutrients that they need. Many illnesses that animals get are related to nutritional deficiencies. The second reason is that the kelp in the animal manure will be passed on to plants.

help from kelp photo

Kelp is beneficial in other ways too and I have written about it in my book Help from Kelp. It is available

on Kindle

https://www.amazon.com/dp/B01C0QNN1O

and in print

http://www.lulu.com/shop/cygnet-brown/help-from-kelp/paperback/product-22518936.html

Wood Ashes

When we had a woodstove for heating, we put all our wood ashes in the garden. In addition to working the wood ashes into the soil to add the nutrients, if certain vegetables are attacked by plant eating insects, wood ashes can be sprinkled on the leaves. The wood ashes don’t taste good to the insects, so they avoid the leaves treated with the ashes. For some reason, one application is enough, but it can be reapplied after a rain.

Diatomaceous Earth

In the absence of wood ashes, DE can be used in the garden as an insect repellent. Just dust it on the plants. For more information on how to use diatomaceous earth, check out another article in Hubpages:

Why I use Diatomaceous Earth in My Home and Garden

https://hubpages.com/living/DEinhomeandgarden
Although wood ashes and diatomaceous earth do keep insects off your plants, you can over do it and as I wrote in my article, not all insects in the garden are bad, good insects do exist.

Not All Insects in the Garden are Bad

https://hubpages.com/living/Not-All-Insects-in-the-Garden-are-Bad

DE Photo

 

In addition to Help from Kelp I have another book Diatomaceous Earth Around the House and Yard You can get this book for free in a digital format at https://www.smashwords.com/books/view/617019

Or if you prefer a book in print go to http://www.lulu.com/shop/cygnet-brown/using-diatomaceous-earth-around-the-house-and-yard/paperback/product-22638910.html

 

 

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