For a long time, I have been thinking about starting my own publishing company. I have been thinking about it since I finished writing my first book and while I was in college. I want the business to be author-centric. In other words, I want it to be a company where authors are the owners rather than just a commodity of the publishing business.
Since 2010, I have been learning how to self-publish. I made a lot of mistakes, but I learned from them, and I know I can help others avoid many of the mistakes that I made.

Over a year ago, I started writing a business plan. I decided that it would be best if the business was a corporation and I decided that it would be best if this corporation was an S corporation.
I also thought of a name for the business I decided to call it Jerjoboch Publications.
Then I got stuck. I got stuck because I was too busy writing books to find enough time to learn what I needed to learn about building a business.
I also needed money. You can’t establish a corporation without spending some money. However, I didn’t have the money to invest, nor did I feel that I had enough followers or connections with fellow authors to make this dream come true.
Because I needed to know more about marketing, since the end of NaNoWriMo last November, I have been researching that subject.

I have learned that one of the first things that I need to know is who my customers are. My customers are self-published authors who want to take charge of their own books and earn accordingly.

 

Starting last month, I have been reaching out to fellow self-published authors whose goal is to be in control of their own publishing fate. I am looking for authors who would like to form a corporation where we can work together to build an online self-published author nurturing center, a self-publishing author publishing company, an author PR firm and an author promotions company. In other words a corporation dedicated to helping authors control their own destiny.

Write a Book and Ignite your Business_red

Do you have the dream of self-publishing a book, but you don’t know where to start or what to do next? Contact me at cygnetbrown@gmail.com and we’ll see what we can do to help you. You can also check out the book I wrote about the writing process directed toward business owners who are considering self-publishing as well. Check it out at https://www.amazon.com/dp/B076NWLTSP


How to Become Legendary by Being Different

by Christopher Lochhead and Heather Clancy

Niche Down

Some books in the business genre are how-to books and others are more inspirational. Although How-to is in the title, I would say that Niche Down is more inspirational than how-to. However, this doesn’t mean that I don’t value the book.

The whole premise of the book is that in if you want to be seen in the business world today, specifically being known online, you must have a very specific niche that you own. As Hal Elrod, the author of The Miracle Morning said in the forward, it wasn’t good enough that he was a good generic motivational speaker, author and coach, he had to be known as “The Miracle Morning” guy. You must be known for a niche that you own. You must determine how you are different.

You must be original.
You must break new ground.
You must be unique.

The authors Christopher Lochhead and Heather Clancy bring their own stories into the book. They have experience with this concept.

Christopher is a podcaster and a writer. According to Lochhead, “I prefer to collaborate with amazing people.” Heather Clancy was a journalist who, Lochhead admits taught him the business. According to Lochhead, he wrote this book because data showed that we are at the lowest levels of entrepreneurship in America history. He wanted to change that.

Clancy started her career in New York and specialized in writing about businesses like IBM and Bill Gates. She spent 20 years following the information-technology revolution. She took freelance assignments that focused on entrepreneurs because as she states, “they are fascinating, independent and creative.” When print media collapsed in 2007, she niched down and follow companies that had ecological ties.

The thesis of the book is if you want to become legendary in business, you had to declare and define a niche. The book explores individuals, and entrepreneurships that create their own niche and to become legendary in that niche. It revolves around identifying a problem that people have, create a solution, and capitalize on that solution.
The book isn’t just about theory, but demonstrates how numerous other individuals found problems, created solutions, and capitalized on that solution.

Although the book says that it is a “how to” in the title, if you’re looking for a how-to book, you’re apt to be disappointed. However, if you want inspiration for developing your own niched down entrepreneurial business, then this is definitely a must-read book.


a path

Recently, I listened to a YouTube video where Jeff Johnson said, “Habits will either create lifestyle growth or inhibit lifestyle growth. “

Most of my life I have been working to improve my habitual life. Here are a few things that I had learned over the years about building good habits and getting rid of those habits that do not contribute to growth.

Made Changes Incrementally

I learned that I needed to get rid of bad habits incrementally rather than trying to do it “cold turkey”. When I quit smoking 27 years ago, I had to stop smoking menthols before I quit smoking all together. Then I went from smoking a pack a day to smoking 15 per day down to 10 per day and so on until I was down to smoking two or three a day, and then I was able to quit.

I broke habits that didn’t bring me growth by first disconnecting with triggers. For instance, I would smoke as soon as I got out of bed. I determined to put off my first cigarette until after I ate breakfast. Once I put off smoking the first cigarette beyond breakfast I then stopped smoking when I drank coffee.

Replace Bad Habits with Good Ones

One of the bad habits that I am trying to break right now regards eating junk food. I decided that I would replace the junk food with fresh fruit and nuts. This is just one step that I am taking to improve my diet. More habit changes are in the works.

Build new habits around habits that are already established. We all have habits that we have already established. I get up, make my bed, take my shower, brush my teeth, and then I write in my journal for fifteen minutes and then I exercise. I am building this new habit incrementally-exercising for five minutes per day weeks 1-3, ten minutes weeks 4-6 twenty minutes weeks 7-9, twenty-five minutes weeks 10-12 and 30 minutes weeks 13-15.

Change Begins in the Mind

Probably the most important aspect of changing habits, however, is the changes that happen in the mind. The most important aspect of changing habits has to do with “why change?” We change because we first become emotionally desperate to change. We change because we need to change more than we need to stay the same.

Know Your Why

Journaling why we want to quit is more important as we become more adept in the habit change than it does when we first start the habit change. As time goes on, we forget how painful the old habit had been. When we are tempted to go back to the old habits, it helps to go back and read what we wrote when we first quit. It reminds us of where we came from and the struggles that got us to where we were now.

Having an accountability partner is helpful. Having a mentor (sponsor) or being part of a group that are trying to change in the same ways that you are, are the powerful social influences in habit change.

What have you personally done to change your own habits? What habits have you changed and how did you do it?


smoothieSummer is the time of year that we want to kick back and enjoy those lazy crazy days. In August and the heat of summer, who wants to eat a hot breakfast when its so hot outside not to mention cook one? A person could eat cold cereal and milk. However, I don’t know about you, but I have found that cold cereal doesn’t hold me over until lunch.

In addition, most food that we eat at breakfast isn’t always that nutritious. Most breakfast cereals are loaded with too much sugar and salt. That’s why I love this summer cool smoothie that I make.

Here’s the recipe.

One cup of Kale or spinach

Kale is low in saturated fat, and very low in cholesterol. It is also a good source of dietary fiber, protein, Thiamin, Riboflavin, Folate, iron, magnesium and phosphorus, and a very good source of Vitamin A, Vitamin K, Calcium, Potassium, Copper and Manganese.
Kale boosts your intake of water-soluble vitamins. It also contains Vitamin C and a range of B vitamins, including vitamin B-1, riboflavin, niacin, folic acid and vitamins B-5 and B-6. These nutrients support your metabolism and help maintain healthy skin and hair.
I can tell you that I can see a huge improvement in my own skin and hair. My skin appears to be clearer and softer. My hair is shiny and healthy.
At just 34 calories per cup, kale is an undeniable superfood.

Though spinach is not the powerhouse that Kale is, I like to use it as a change of pace from Kale. This food is low in Saturated Fat, and very low in Cholesterol. It is also a good source of Dietary Fiber, Protein, Thiamin, Riboflavin, Folate, Iron, Magnesium and Phosphorus, and a very good source of Vitamin A, Vitamin C, Vitamin K, Vitamin B6, Calcium, Potassium, Copper and Manganese. One advantage that spinach has over Kale is that it has a glycemic index of 0 compared to Kale’s 3. (Lower numbers are better than the higher ones.

Frozen Fruit-1 cup- blueberries, strawberries, cherries, kiwi, peaches, mango, blackberries, raspberries, or pineapple or any combination of the above

Blueberries are very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, and a very good source of Vitamin C, Vitamin K and Manganese. Adding other foods with complementary amino acid profiles to this food may yield a more complete protein source and improve the quality of some types of restrictive diets.

Blackberries-much like spinach, raisins, apples, plums and grapes, blackberries are rich in bioflavonoids and Vitamin C, but other nutritional benefits include a very low sodium count and having only 62 calories to a cup. The dark blue color ensures blackberries have one of the highest antioxidant levels of all fruits.

Red Raspberries are very high in dietary fiber. Up to 20 percent of their total weight is made up of fiber. They’re also a good source of vitamin C, B vitamins, folic acid, manganese, copper, magnesium and iron. The high polyphenol content in raspberries may also reduce the risk of cardiovascular disease by preventing platelet buildup and reducing blood pressure via anti-inflammatory mechanisms.

Strawberries are very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Folate and Potassium, and a very good source of Dietary Fiber, Vitamin C and Manganese.

Cherries One cup of cherries is less than 90 calories. That same cup of cherries has 3 grams of fiber, which aids in digestion, lowers cholesterol, controls blood sugar and can help with weight loss. Cherries are a good source of vitamin C, with 16% of the daily recommended value in one cup.

Kiwi is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, Vitamin E (Alpha Tocopherol), Potassium and Copper, and a very good source of Vitamin C and Vitamin K.

Peaches has 50 calories, 15 grams of carbohydrate, 0.5 grams of fat, 13 grams of sugar, 1 gram of protein, and 2 grams of fiber. The peach is an exceptional source of vitamin C, a necessary antioxidant that can eradicate free radicals.

Mango has a unique, delightful taste and is one of the most nutritious fruits. One cup of mango provides nearly 25% of the recommended daily intake of vitamin C, two thirds of daily allowance for vitamin A, and good amounts of vitamin B6, vitamin E, pectin, phosphorus, potassium, and magnesium.

One Banana and Half a Cup of Frozen Pineapple

Two fruits that I always include in my smoothies are pineapple and banana. I use ½ cup of frozen pineapple and one banana in my smoothies every morning.

Pineapple is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, Thiamin, Vitamin B6 and Copper, and a very good source of Vitamin C and Manganese.

Pineapple contains Bromelain. Bromelain is a complex mixture of substances that can be extracted from the stem and core fruit of the pineapple. Among dozens of components known to exist in this crude extract, the best studied components are a group of protein-digesting enzymes (called cysteine proteinases). Originally, researchers believed that these enzymes provided the key health benefits found in bromelain, a popular dietary supplement containing these pineapple extracts. In addition, researchers believed that these benefits were primarily limited to help with digestion in the intestinal tract. However, further studies have shown that bromelain has a wide variety of health benefits, and that many of these benefits may not be related to the different enzymes found in this extract. Excessive inflammation, excessive coagulation of the blood, and certain types of tumor growth may all be reduced by therapeutic doses of bromelain when taken as a dietary supplement. Studies are not available, however, to show these same potential benefits in relationship to normal intake of pineapple within a normal meal plan. The fruit shows some unique health-supportive properties, including possible digestion-related and anti-inflammatory benefits.
A banana is very low in Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, Vitamin C, Potassium and Manganese, and a very good source of Vitamin B6. It also produces a creamy texture that imitates cream.

Soymilk, Coconut Milk, or Almond Milk-1 Cup

Finally I use a combination of soymilk, coconut milk and almond milk which liquefy the smoothie and add nutrition of their own.
Soy milk is rich in protein, and fortified with some of the same micronutrients found in cow’s milk — such as calcium, vitamin D, riboflavin, phosphorous, vitamin A, and vitamin B-12. One cup of soy milk generally provides about 8 grams of protein, the same amount found in a cup of low-fat cow’s milk. Soy milk is a nutritious substitute that doesn’t have lactose and shouldn’t cause any negative side effects found in cow’s milk.
While numerous possible health benefits exist for drinking soy milk, some studies show potential concerns. A review published in 2014 in Alternative Therapies in Health and Medicine reports that some studies show soy might negatively impact fertility in men, while other studies show no effects. Some studies show soy increases thyroid hormone activity, while other studies found that soy decreases thyroid function. Lastly, milk protein appears to be more effective than soy protein at increasing lean muscle mass in athletes. For my purposes, however, soy seems to be a good fit, because it also contains phytoestrogen which is great for woman who is post-menopausal.

Adding Almond milk to a healthy, well-balanced diet is a good way to help reduce certain disease risks, including heart disease. However, almond milk is much lower in protein compared with cow’s milk and soy milk. Calorie wise, unsweetened almond milk has just 30 calories per cup whereas skimmed cow’s milk or soymilk has 80 calories per cup.

Coconut milk adds a unique coconut flavor to the smoothie. Coconut milk is highly nutritious and rich in vitamins C, E, B1, B3, B5 and B6 and minerals including iron, selenium, sodium, calcium, magnesium and phosphorous. Unlike cow’s milk, coconut milk is lactose free so can be used as a milk substitute by those with lactose intolerance. It is a popular choice with vegans and makes a great base for smoothies, milkshakes or as a dairy alternative in baking.

There you have it, my morning smoothie. I figure that this nutrition packed drink contains a total of about 300 calories that provides more than half of my daily nutritional needs of vitamins and minerals as well as about one third of my protein needs for the day.

 


kaleLast week’s post was about how we can control garden pests. Once we get our garden plants to the point where we are starting to harvest, it’s time to figure out what to do with all of the excess.
First, we’ll start out with a little riddle: What do you call a person who buys zucchini from the grocery store in July? For the answer to this and some answers about using zucchini, look at this article.
What should you do with all that Zucchini? https://hubpages.com/living/What-To-Do-With-All-That-Extra-Zucchini
There’s nothing like a vegetable garden where you can pick fresh food right from your own back yard. However, those don’t do you any good if you don’t pick the vegetables and use them. Here are some of my favorite tips for using the vegetables you pick even if you don’t have a lot all at one time.

4715759467_6c46d6a181
Using Every Vegetable in my Summer Vegetable Garden https://hubpages.com/living/Making-Full-Use-of-the-Vegetable-Garden
Back several years ago, I had an incident that convinced me that:
Using a Deep Freezer Shouldn’t Be the Only Home Preserving Method https://hubpages.com/food/What-I-did-When-My-Freezer-Failed

If you’re not sure what home preservation method to use for all that excess in the garden, check out these two articles about this subject:
Home Preservation Methods—Advantages and Disadvantages https://delishably.com/food-industry/Home-Preservation-Methods-The-Advantages-and-Disadvantages
Home Preservation Methods—Advantages and Disadvantages Part II https://delishably.com/food-industry/homepreservationadvantagesanddisadvantagespt2

Of course, there won’t always be excess vegetables in your garden. Because of this, I am including an article about how to save space in the garden. Often I like to plant seeds around the mature plants in the garden so that I can grow additional crops from the same area to save space. For more information about how to save space and time in the garden check out:
Tips for Saving Space and Time in the Vegetable Garden https://hubpages.com/living/Dos-and-Donts-for-Saving-Space-and-Time-in-the-Vegetable-Garden

Yes, it is still summer, but in many parts of the county, it won’t be long before summer will be over and autumn will be here. Here are 20 tips to do this fall that will make your garden next year even better!
20 Fall Vegetable Gardening Tips For Better Results in the Spring https://hubpages.com/living/20-Gardening-Tips-This-Fall-To-Give-yourself-A-Head-Start-In-The-Spring

Get these tips and more when you purchase Cygnet Brown’s book Simply Vegetable Gardening

Available on Kindle: https://www.amazon.com/dp/B00JHV15G6

Available in Print: http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

 


 

4715759467_6c46d6a181This time of year, our gardens are planted, and we’re weeding, cultivating and mulching our crops to get the most from them. As we’re starting to harvest many of our summer garden vegetables, we discover yellow eggs on the underside of our green beans and a few days later we find that something is eating the green bean leaves. If you know anything about insects, you probably know that the bean beetle left his calling card.  More than likely, we’re probably also fighting battles against all kinds of crawling and winged creatures which are trying harvest our plants before we can.

 

One solution could be to get out a sprayer and spray your plants with pesticides. Personally, this would not be my choice. I like to use natural ways of controlling pests.

 

Top The Garden Insect Pests and How to Control Them https://hubpages.com/living/Top-Ten-Garden-Insect-Pests-and-How-to-Control-Them

 

Natural Garden Pest Management https://hubpages.com/living/Controlling-Bugs-in-my-Garden

Just because you see a bug on your plants, doesn’t mean that bug is harming your plants. Some are actually helping you keep the bad ones at bay.
Read Not All Bugs are Bad https://hubpages.com/living/Not-All-Insects-in-the-Garden-are-Bad

If you’re still having problems with bugs, try diatomaceous earth before pulling out the chemical spray can. Why I use Diatomaceous Earth in My Home and Garden https://hubpages.com/living/DEinhomeandgarden

DE Photo

When looking to decrease caustic chemicals around house and yard, very few substances aid in this process better than diatomaceous earth. Diatomaceous Earth (also known as DE) is fossilized remains of tiny aquatic hard-shelled algae called diatoms in powdered form. This substance can be used in numerous ways around the house and yard as a relatively safe substitute for caustic chemicals. Discover how others have used diatomaceous earth in many ways including as an insect barrier around your home, an insecticide against biting insects, a moisture control agent, a polishing agent, and in detoxing the body

Get Your Copy in digital format here

 


Thank you so much, Elisabeth Zguta for this guest post. I highly recommend her books. They are quite the page turners. Today Elisabeth is sharing her writing process,

Take it away, Elisabeth’

There’s much to know regarding publishing today. In the past ten years or more new trends have developed. The old way of doing things changed fast, and the familiar has been replaced with newer and better models. Yesterday’s traditional publishing is now more like a ‘vanity press’ today because it doesn’t guarantee anything except the imprint’s name on the inside cover.

Most of the work needs to be done by the author.

To do well in publishing, you must learn your craft and continue to grow as a writer, learn how to market, and you definitely need to invest your time.
No dream of writing a book is wrong unless you think that you don’t have to do the work for it to become a reality. If you anticipate instant gratification—think you can throw some words together, slap it into an eBook, and reap great rewards—well, think again!

hand-pointing-out-rev George Hodan
Photo credit to George Hodan

This is a competitive market. You need to present your best work, not perfect, but the best you can offer at the time. Know this—publishing is a long road. You most probably won’t become famous with your first book, but you are more likely to have an impact with your fourth, and the odds are better still with your tenth . . . it’s a long journey. The great thing about Indie Publishing is the support most indie authors offer each other.

What we all have to do:

• Write a great story for fiction or present an entertaining topic for non-fiction.
• Edit in stages (developmental & context) then perform or hire the final proof editor. Don’t forget to read your work aloud, the best way to know if the story is engaging is to hear it. Better yet, read it with a reader friend.
• Format the work for various platforms: mobi file for KDP, epub file for other digital distributors like Kobo and Apple, pdf file format for POD (print on demand) for print books for physical stores and libraries. (Some authors choose not to publish a printed edition, though I don’t understand why.)
• Design the inside and the outside. Add a call to action to join your email list inside the book. Create or purchase a compelling cover. First impressions are important, the average first glance is seconds . . . So get it right.
• Final proof. Once you load your completed files go over the proof in each format. DO NOT SKIP this part because often there’s a weird quirk on a random page smack in the middle, hiding for your reader! For your digital book proofs, check all the links and make sure the TOC (Table of Content) works for each section.

My writing process is one that suits me, and it may work for you as well.

I write and rewrite as I go.

Recently there was an interesting article about this by Dean Wesley Smith who labeled this as “Cycling and the Art of One Clean draft” rather than rewriting. Read the post and the comments, too. You may agree or disagree, but the main idea is to stay in touch with the creative process or ‘muse’ for lack of a better word.

There are the two schools of writers: pansters and outliners. Some writers preach and prefer to outline first, and I guess I do a slight version of outlining to get myself started. But detailed outlines, in my opinion, interrupts the creative process. A skeletal framework can help to keep yourself on track while letting your free writing have room to roam. (IMO detailed outlining is best saved for non-fiction).

If you want to know what your goal is then use a simple outline as a guide for your first draft.

There are tools available as prescribed by Editor Shawn Coyne. Check out his book and website: The Story Grid There are two tools: the Story Spine and the Foolscap Global Story Grid. The Story Spine is a three-sentence outline that provides direction for when you’re writing the first draft, leaving room for your story to develop organically.
Later on, you could use the Foolscap which is a more detailed method that works best after you’ve completed the first draft. This is used to identify anything you might have missed for the genre you’re writing, basically tying things together suited for the chosen genre specifically.

Back to my beginning writing process: After the simple outline idea is defined, then I write.

Each time I sit to write, I go back a little and go over what’s already on the page and then continue. Every so often, approximately ten chapters or less, I stop and compile my work in progress into a temporary eBook format and open it on my iPad. Reading it aloud, I highlight where to make changes or fix things, then go back to my computer, correct the errors or add the new idea that popped up that may have enhanced a scene, and then I continue on.

axelle b

Photo credit: axelle b

You can do this with any digital device (sometimes I compile and do a quick format into a mobi file and load onto my Kindle device for a change). If you don’t know how to format into digital reader formats, then use Calibre a freeware.
1. First save your document as a pdf file, easy to do in Word (save as pdf) or similar programs.
2. Then load this free software, which is a great digital library organizer to have on your desktop.
3. Upload the saved pdf file to the Calibre Library
4. Then use the option to convert it into mobi and/or epub file.
It’s simple, especially for people who learn hands on. Here’s a quick how-to video that might help. https://calibre-ebook.com/demo
My reason for doing proof reading/editorial review this way is two-fold:
1. First, reading it on a different device helps you see the mistakes that your eye rolls over while working on your computer.
2. Second, it is environmentally friendly, rather than wasting paper.
Some genres are easier to write than others, and each story is unique. One manuscript may need additional guides like time-lines (which need to be updated whenever you make changes). You may have to check back to your research if you can’t recall an important fact (especially if writing historical fiction or something using science as a backdrop). In my experience, it’s easier to verify the info while on that spot rather than relying on your memory to go back and fix it later. It saves time to fix as you go.
I use Scrivener to write. The software helps to make quick work of doing changes using the note card feature (corkboard feature). Also, you can get a quick review of the progress by downloading the worksheet file to see the stats (like word counts per scene, short descriptions of what happens, etc. I fill in brief details as I go). You could do this manually, use index cards, but I’m a software junkie.

Use this tool to check if the scenes are working (by the brief notes about each scene), check if the flow is there to meet the expectations for your genre, and the chapter lengths, etc. Basically, I do the same as the Foolscap but as I go. Anything you deem essential to your story can be checked and tracked.

Here are instructional videos to help you get started if you’re interested. There is a marginal cost, but worth every penny in my opinion.

Do not wait

EZ Indie Design

What you can do to stay inspired while writing:

• Grab photos while you research, use them for inspiration in between writing sprees. This works well to inspire cover ideas, ads, and book trailers later, too.
• Play music that inspires your story theme while writing, or better yet, in between your writing, so it keeps your mind working while doing other things. For example, if you’re writing Sci-fi listen to futuristic music, like the score of Star Wars or Techno music. If you write romance, then listen to more moving themes like the score of Romeo and Juliet. You get my drift.
• Watch movies that have the same story topic to keep your subconscious mind working on your own story. If you’re writing a Western Romance, then watch some John Wayne movies, if writing a historical fiction then tune into the History Channel.
If you haven’t heard this already, it is never too early to market your book. Many successful launches actually begin months before the book is even released. If you can use some of the elements of marketing also to help provide encouragement for you to keep writing, then it’s the best possible scenario.
If you’re into Pinterest this is a great time to use it as a tool. You can begin building some buzz about your book by the boards you create. If you’re writing about elves, add a board about fairytales and elves. Add and search clips to interact with people who also like elves—chances are they will be your perfect target market.
If you’re not into pin boards, then maybe you’d enjoy using YouTube and create a channel. Make quick videos (best to keep them timed to 1 minute or less). Use the ideas from your story to create smart video clips (they can be shared on Facebook, Twitter, MeWe, G+, and Instagram) If you’re writing a gardening book, take pics of your favorite flowers or veggies, add music and voila! Here’s a basic how-to from scratch.

A word of caution: Whenever you create something to share publically using another artist’s work, you must be respectful of the copyrights. You cannot use other people’s photos, music, fonts, etc. without permission unless they are specifically noted as ‘public domain, free to use’ or are labeled ‘may use as long as you give credit (CC) Common License can be partial use like for educational purposes only. Find the boring details here if you have a question: Copyright Law

kai Stachowiak photographer
Photo credit: kai Stachowiak

What you should do to build momentum about the book while writing:
• Talk about your book topic when you’re on social media, give updates on your progress, or say things (without giving away your story) that will peak interest in your book. It’s referred to building the Book BUZZ . . . Read more here at Build Book Buzz blog with Sandra Beckwith
• Create or join a group who’s interested in the topic of your book. You may even get additional inspiration or ideas from other group members to help solidify your characters or plot twists.
• Guest blog for other bloggers who have the same interests as in your book.
• Use social media as a tool to talk up your book and hook potential readers (Highly suggest to stay off hot-button topics that could hurt your reputation or close doors to potential customers)

social-media-icons-markers Animated Heaven

Photo credit: Animated Heaven

It’s easy to wander from your main idea while publishing; there’s a lot of advice and tactics offered, and everyone has an opinion (myself included), and it’s hard to see what works from a waste of time. Find what works best for you.

Each book deserves its own launch, and it is essential to make a plan.

Some can be launched with a direct approach (usually right for non-fiction). Other books may require you to take the scenic route (especially when your genre is very specific). There are silent launches, which is a continuous flow of information to interest potential readers. There are also celebratory launches that involve live events, either on social media or in person, like a book launch party or book launch blog party. It can be as elaborate or as low-key as you want. In person or via social media. The goal is always the same—to get your book out there!

I have to admit, some of the ‘should do’s’ listed above I haven’t done. Everyone has time limits, and it’s important that you discover yours. Use the most effective avenue to fit your schedule and get the biggest bang for your time spent. You should totally do as much as you can—hell, you may have more ideas that you can develop that never made my list. I hope so.

I’m an advocate for self-publishing, believe that the tools are there for us, and you can do it if you have the desire and work ethic to get it done. You can be a publisher.

Use the platforms that work well for you, don’t spread yourself too thin, and make efficient use of the direction you’ve chosen to take.

Focus on your project—it’s essential!
Keep reading – Keep writing!

Thank you, Cygnet Brown, for your guest post spot.

If you’re interested in learning more about Indie Publishing and don’t know where to begin, please visit my website which will point you in the right direction to discover the best publishing information for today. Visit EZ Indie Publishing .com

Elisabeth_Zguta_Author

Elisabeth Zguta
Independent Author

Books by Zguta (1)

EZ Indie Publishing EZ Indie Design

Credits:
Dean Wesley Smith
Shawn Coyne
Sandra Beckwith
Photographers from PublicDomain.net
Calibre software
Scrivener software
Pinterest
You Tube

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