Archive

Best Books


Write a Book and Ignite Your Business

October 23, 2017

Are you a business owner looking for surefire way to get the edge over your competition? Thanks to social media, the advertising world is changing. People can connect with you and your products like never before. They want to see the face behind the product. In addition, people want to know what is in it for them. They don’t care about the features so much as they want to know how what you do will benefit them. Writing a Book related to your business opens doors like nothing else can.

 

Writing a book can help you:

  1. Offer more than just your business card to your high end clients
  2. Demonstrate to your clients that you are an expert in your industry
  3. Go places you would never have dreamed of going
  4. Provide numerous chances for free publicity and even publicity that pays you!
  5. Find the ultimate marketing tool!

 

No longer is it necessary to send your book out to a traditional publisher to publish your books. You don’t have to depend on vanity presses either. Today, it is possible to publish using a system called self-publishing where you do the work of writing your book then prepare it for publication, have copies printed using print on demand technology, then market the book yourself. This book not only tells you why you should write a book to ignite your business, but it gives you a step-by-step guide that shows you how to go through the self-publishing process from an author who has been through the process numerous times.

 

This is the tenth self-published book by Cygnet Brown. She is the author of the historical romantic fiction series depicting the trials of an early American family: The Locket Saga. She has also written several nonfiction books which include: Simply Vegetable Gardening, Help from Kelp, Living Today, and Using Diatomaceous Earth around the House and Yard.

 

Get your print copy today.

 

Please help me spread the word! Share this post with your friends on your favorite social media sites!

Save

Save

Save

Save

Advertisements

Beat the drum and help potential readers find your book with a better than average book description

In my upcoming book: Write a Book to Ignite your Business, I demonstrate not only how writing a book  can provide an awesome marketing tool for your business, but I also show business owners how to actually write the book. One of the first things I recommend they do is to write their book description.  The seven elements needed to nail it include: having a compelling hook, having a great thesis statement, putting it in present tense, writing in the third person (most of the time), using the right key words, using power words, and making the reader want  to read more by providing a cliffhanger.

  1. The Narrative Hook

Whether you are writing nonfiction or fiction, a hook draws the reader in, encouraging the reader to invest time in reading your book description.

Here are fourteen types of hooks:

Advice

Words of advice that will make an impact on your reader.

 

Anecdote

A short and amusing story about an incident or a person, usually famous.

 

Bold Statement

A statement or assertion that arouses an opinion or response from your reader.

 

Contradiction

A pair of concepts that don’t go together.

 

Definition

A definition (Caution—don’t quote the dictionary) of a term or concept that is relevant to your work.

 

Dilemma

A situation where a choice must be made between two or more, usually undesirable, outcomes.

 

Fact

An interesting fact from a reliable source.

 

Famous quote

A quote from a famous person that is relevant to your work.

 

Humor

A joke, quip, or scene that arouses laughter or amusement in your readers.

 

Personal experience

A short story about an experience in your life that is relevant to the writing topic.

 

Rhetorical question

A question that inspires curiosity, but that cannon be simply answered (but it should be addressed in your essay).

 

Setting

A description of a scene or setting that stimulates any of the five senses.

 

Simile or metaphor

A comparison of one thing to another, usually unrelated, thing.

 

Statistic

A startling statistic from a reliable source.

 

 

  1. The Right Thesis Statement

The right thesis statement is essay 101 and is basically being able to say in one sentence what your book is all about. If you can’t, then you don’t know your book well enough.

 

  1. Present Tense

Present tense means the action in the description is happening now and you want your reader to actively feel that your book is relevant now rather than in the past or even in the future.  Use words like “is” rather than “was” and “what people are saying rather than “what people have said” to emulate the idea that this book is a book for today.

 

  1. Third Person

In the case of most books, write in the third person “he” or “she” is doing this rather than” I did this” or “you did this”.  One exception is the how-to book where you might want to use second person in your description.

 

  1. Key Words

Do you know which keywords are frequently put in the search bar but are seldom written and that relate to your book’s topic?

 

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

 

It’s not always about getting visitors to read your book description, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can produce the content that web searchers are actively seeking.

 

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

The key though is not to just throw in keywords that just have the best scores however. It is most important that the key words relate directly to what your book description (and book!) is all about.

 

  1. Power Words

Power words are words that excite the reader. The most powerful word is because. We will be more successful at doing whatever it is that we say because  we offer this reason.

 

Some words have been overused, however. “New and improved”, “more”, “free”, and a few others have become spam because they have been written a little too often and are no longer as powerful as they used to be. This is because of their over use and abuse.

 

One of the greatest ad campaigns simply used the ‘if then’ duo to sell its message. If you spend only five minutes a day then you will…..fill in what ever success you could imagine. Surely your have five minutes you could spend every day?

 

Simply put if and add an appropriate reasonable action with a resulting then. Use this power word duo and take note of how it improves your power of persuasion.

 

Let the evidence or the authority speak for you. Let the higher authority leverage what you say. Use the power words to act as the pry bar to give you that leverage. Use an anecdotal authority story as a group of power words in your book description to create a set of power words.  A story about how you did something that is in your book or a story about how something didn’t work and how you had to fix it.

 

More power words exist. A study of these words by googling “power words” can help you develop stronger reasons in your description for readers to buy your book.

 

7. Cliffhanger

Just as the hook draws the reader in to invest time in reading your book description, the cliffhanger encourages the reader to purchase and read your book. Put a cliffhanger at the end of your description that leaves the audience in suspense, wanting more than what the description offers and looking to the book to provide the answers that the description doesn’t .

Different Types of Books Require Different Applications of the above elements, therefore it makes sense to study how effective other authors have used these elements in their descriptions of the books within your genre and good luck your book!


September 4, 2017

Happy Labor Day!

How to get NOW FAITH

Every Journey begins with a single step of faith

There’s a verse in the Bible, Hebrews 11:1 that states “ Now faith is the substance of things hoped for.” Usually, the verse has its emphasis on just the word faith, but I have started looking at it by including “now” as an adjective of this kind of faith making it “Now Faith”. NOW FAITH is the substance of things hoped for and the evidence of things not seen.” The entire chapter eleven of Hebrews is called the “Faith Hall of Fame” and tells about how the impossible happened to people of faith with God’s help.

What seemingly impossible dreams do you have?  Do you have dreams that need NOW FAITH? Sometimes these seemingly impossible dreams need supernatural intervention, but often these dreams just need a God-inspired faith to turn these hopes into reality. Here are five keys to that now kind of faith and they can be found in the rest of the chaptpr in Hebrews.

In  Hebrews 11:2,  it says because of thpir faith,  the elders had good references from God and their posterity. Here are the 12  keys they used that you too can use in your walk of faith.

12 Keys of the NOW kind of Faith

Key One: Through faith we understand that everything good is formed by The Word of God, Jesus Christ  (Verse 3)

Key Two: Pleasing God by seeking a relationship with him .(Verses 4-6)

Key Four: Listening to God’s Instruction (Verses 7-8)

Key Five: Recognizing that God has a bigger plan (Verses 9-10)

Key Six: God wants to make your impossible possible (Verses 11-12)

Key seven: Not turning back even though you don’t see  immediate results (Verses 13-16)

Key Eight: Being willing to sacrifice the Good for the Better.(Verses 17-19)

Key nine: Bless others with your Faith (Verses 20-22)

Key Ten: Live a life of  Integrity (Verses 23-28)

Key eleven: Take Action though faced with adversity .(Verses 29-38)

Key Twelve: Know that God has an even better life for us.(Verses 39-40)

 

Living Today, The Power of Now

Cover B

We all have just twenty-four hours a day and every minute is precious. Have faith in the now. Learn what you can do to make the most of each day. Read my latest book and begin making the most of every moment. In On September 8, 2017, my latest book Living Today, The Power of Now, will be out on Kindle. Pre-order your Kindle copy of Living Today, The Power of Now today.

Save

Save

Save

Save

Save


August 31, 2017

WGTHH not the First Book I started

When God turned his Head was not the first book of the Locket Saga that I started. I actually started Soldiers Don’t Cry several years before I started When God Turned His Head. I started writing When God Turned His House, based on a conversation that Rachel and Elizabeth had with Phillip and Gerald when they were talking in the parlor of the Mayford house the night that Phillip and Gerald arrived. Rachel mentioned that Elizabeth was only her half sister and that her parents had been indentured servants.

Death by Chocolate

death by chocolate

I know that this sounds crazy to people who have never written a novel, but I became curious about the lives of their parents. Who were they? What was their story? This was over twenty years ago, before a lot of information was out on the internet so I went to the library to see what I could find out about indentured servants. Not much, but I did find the story about the John Codman murder, who did it and why. I learned how the murder was conducted and included many of the actual events from the murder including the way Codman took the poison (in his hot chocolate).

 

 

I then started asking “what if” I wondered what would happen if I not only gave Codman a wife, but also gave him a daughter. Then wondered, what about Elizabeth’s father? Who was he? Where did he fit in the picture? I made quite an elaborate back story to all that happened before the murder. Drusilla, Elizabeth’s mother, had known Kanter Thorton when they were still on their way to America. Kanter had proposed marriage to her but then she married Codman and he married someone else. She had a daughter and he and his wife had three sons. He loved his wife, but he still feelings for Drusilla. He couldn’t understand how one day she seemed to be in love with him and a week later she was married to a man who treated her like chattel.

 

This brought me to the idea that John Adams who would have been a young lawyer at that time would make an interesting addition to this story. I put him and his cousin Samuel Adams into the story. After all, they did live in Boston at the time. I thought it would be interesting to compare the difference between Kanter’s marriage and Drusilla’s marriage. I decided that I wanted to have this occur in a church, the Old North Church to be exact.

yes, that John Adams, the one who later because our 2nd President

 

I studied a lot about Boston during that time. I even had a map of the area during the mid-1700s. I studied how different the culture was from the culture today. I even discovered that a Mrs. Hiller was quite the entrepreneur at that time. She was so interesting that I made her Rachel’s dame school teacher, one of Mrs. Hiller’s many enterprises. She was also a real dressmaker as she was in the story. The idea that she was anything more than just a resident of Boston at the time was sheer imagination on my part.

 

There was some involvement of Dr. Clarke’s slave Robin too, but of course, I am not going to spoil this story for you. You’ll have to read it for yourself.

 

To learn more about this story, it is regularly lways available free on Kindle Unlimited all the time. Through tomorrow Soldiers Don’t Cry is available FREE through KDP select. Pick up both today and HAPPY READING. Check them out here! https://www.amazon.com/-/e/B007SM23IK

Save


The Dream

When people ask me where I got the idea for my Locket Saga series, I tell them that I had a dream where a young woman and a young man were sitting on a rustic wooden bench made from a log split in half in front of a log cabin wall and he used the old line, “Haven’t I seen you before?” To that she answered, “matter of fact, I think we knew one another as children.”

 

After that I woke up and wondered how that might be incorporated into a story.

A Story From Parkman’s Works

A few months later, I was at the library and was reading a dusty old history book about America during the French and Indian war called Parkman’s Works. I love old history, especially stories that are not well known by the general public, so while I was reading, I discovered an incident that occurred  in 1763 where a military wagon train was going to Fort Schlosser. At one point the wagon train was on a narrow wagon road sandwiched between a tall hill on one side and the two hundred foot gorge of the Niagara River.

Hostile Indians came over the hill and literally pushed the wagon train over in to the gorge. The wagons, horses and men all thrown into the gorge shattering and scattering wagons and provisions and crushing the bodies of the horses and men on the rocks below. The drummer boy also went over the cliff, but on the way down his drum strap caught on a bush and stopped his descent. He pulled himself up to safety. The only other person to survive was the scout, a Mr. Stedman who was on his horse at the front of the wagon train. When he saw the Indians, he spurred his horse to safety.

Mixing up Fiction with History

This was the start of the Locket Saga, I used the concept of “what if”. What if the drummer boy was the same boy that met the girl later? Of course, it would have to be during the American Revolution that they met again, and rather than have the scene exactly as it was in my dream, I would make them meet again in Boston and to create conflict, I would have her be a patriot and he be a British officer. After I read the book Traitors, Turncoats, and Spies, I decided to make the conflict even deeper and made Elizabeth a spy and smuggler for the Patriot cause.

The story became Soldiers Don’t Cry, the Locket Saga Continues.

 

Soldiers Don’t Cry now FREE on Kindle

If you have not read Soldiers Don’t Cry, you’re in luck because beginning today, Soldiers Don’t Cry, the Locket Saga continues will be free on Kindle. Download your copy now.  https://www.amazon.com/dp/B00ATWT80W

When God Turned His Head

If you know anything about the Locket Saga, you know that Soldiers Don’t Cry isn’t the first book in the series. You know that the first book in the series is When God Turned His Head. To discover how When God Turned His Head became the first book, read my next installment of this blog on Thursday August 31. Follow this blog to read about how When God Turned His Head was written. And while you’re at it, pick up your Kindle copy today https://www.amazon.com/When-Turned-Head-Locket-Saga-ebook/dp/B007RHXTTI/ref=sr_1_1?ie=UTF8&qid=1503241811&sr=8-1&keywords=when+god+turned+his+head

Save


August 21, 2017

I have been asked numerous times how I am able to publish nine and have two more books in the editing process in seven years. It seemed a lot harder when I first started than it does now. It is really not easy even now, but I have discovered some tricks over the past few years that not only writers can use, but anyone can if they want to make better use of the time that they have.

Finding time to write is no different than finding time to exercise, time to make from scratch meals, garden, or even take care of livestock. Everyone is given the same twenty-four hours every day. It’s how we spend that twenty-four hours that determines what we make of it.

I discovered that once I did the thing that I wanted to do and did it regularly, I was able to get into what experts call “the flow” much easier than I was able to do at first. Here are some of the key ingredients.

Goals

The first thing I had to do was decide what I really wanted to do.

I once read in Stephen Covey’s Book The Seven Habits of Highly Effective People that having goals is “starting with the end in mind”. I remember being told that having a goal is like having a destination. Imagine deciding that you wanted to go on a trip, but didn’t know where you were going. How would you know when you got there?

One of my first writing goals was to write a book. That first time was most difficult. As I tell others, it took me twenty years to write that first book, If you go back to when I first had the goal of writing a publishable book, I could take you back forty years. Now I have written eleven books. More are on the way. I wouldn’t have finished any of them if I did not have writing them as a goal.

Plans

Having a goal is not enough. You need a plan too. Having a goal without a plan is like knowing where you want to go, but not having ordered the tickets for the flight or rented the car, and put gas in it for the trip. Without a plan to make something happen, a goal is nothing more than a dream.

Another old saying says that we need to “plan our work and work our plan”.  These same people will also say that the plan itself is worthless, it is the planning that is the necessary part. Again we can use the trip analogy. How often have you gone on a trip and found that road construction caused a detour or your flight was canceled? You still made it to your destination, and you had to make adjustments along the way.

My own plans changed. My original plan had been to publish using a traditional publisher, however, as I did my research about publishing I discovered the advantages of self-publishing.

Habits

I have often said that if a person writes new words for fifteen minutes every day, that person can write an entire book in a year. I personally write every day, but I don’t write all day long either. However, I do write consistently every day, and as a result I finish my books. I don’t write a lot every day, but with consistent action every day, I get the job done.

Routines

No habit stands alone. The habit of writing every day is surrounded by other habits that are arranged into a routine. Recently I discovered a planner that helps me put all of this into perspective. I am learning that I am more than just a writer. I wear a lot of different hats and have a lot of responsibility, not only to myself, but to those around me. Because I am a human being, I have to take care of my body. Because I am a wife and mother, I have to take care of my home and develop relationships with them. Because I am also a teacher, I have responsibilities there regarding keeping up with certifications and my own education. I have civic responsibilities as well.

In order to “get it all done” I have learned that I have an order of doing things so that I don’t miss anything.

Mindfulness and Willpower

There’s a saying that goes “insanity is doing the same thing over and over again and expecting different results”. Having a routine is beneficial to getting things done, but having a routine that never changes can be detrimental. Over the past year or so I developed a great morning routine. Most mornings I get up at 5 am and begin my day. I am a morning person, so I find that I function best if I start new projects and write new work in the morning. Also I add new habits to my morning routine because my will power is highest in the morning. I am aware of this because I am mindful of what I am doing, especially at this time of day.

 

I am also mindful of the fact that on weekends I also get a lot done because of the routines I developed during that time too. However, I would like to optimize after work and evening hours so I am trying to move more automated aspects of my day from the morning hours and the weekends to make better use of those times when my willpower is not as keen.

 

Besides the usual things I do for getting ready for the day, some of the things that I was doing every morning was to write a gratitude list, read an affirmation, write in my journal, and write a to-do list for the day and put it my list on the website, “Trello”. I then do one lesson in “Duolingo” which an online language course. All this took up about a half hour every morning that I could just as well use to write new material. I also want to do more Duolingo in that I want to not just work on Spanish, but French as well. Therefore, I am moving some of this to the evening. Because I know Spanish better than I know French, I’ll move the Spanish to the evening hours and do French in the morning. I’ll keep reading the affirmation in the morning, but move writing the gratitude list organizing the to-do list in the evening. For journaling, I plan to write a question at night and answer it in the morning so that I can be pondering while I sleep. (I have done this before with great results.)

 

In addition, because much of my routine on the weekends involves housecleaning, I am trying to incorporate more of that type of work into my afternoons especially doing the laundry and some vacuuming. This week for instance on Thursday, I washed my sheets and vacuumed upstairs. On Friday I did the rest of the laundry and I divided the rest of the weekly housework between Saturday and Sunday.

 

Housework isn’t all that I do on the weekends. I do all of my weekly projects on the weekend. I write this blog, set up my newsletter, and post this blog to my website on the weekend. I am currently doing an online business course where I do most of the work on the weekend. I also try to spend extra time working on my current project in the Locket Saga during this time.

 

I do all this on top of working a full time job and spending time with my family.

 

I am able to do all of this because I have goals that I want to accomplish, a plan to accomplish those goals, habits that make it easier to start working my plan and routines so that I can fit it all in. I am purposely mindful of the fact that there are always better ways to do things.

oday, The Power of Now

Cover B

If you liked this article, you’ll love Cygnet Brown’s book Living Today, The Power of Now  This self-help book goes deeper into the various ways to make better use of every day. Order your copy now!

Save

Save


MOOO, not that old joke again!

A few weeks ago I wrote a joke about an interrupting cow. Here’s a link to that post http://wp.me/p2sm3J-Fw If you went to the site and this is the first time that you heard of the joke, you probably laughed. If it was only the second time, you may have only chuckled a little. However, any more than that and you would have probably just rolled your eyes and said that old joke again.

 

Why is it that we don’t react the same way with bad things that happen to us? Why is it that we relive and agonize over the bad things that happen to us and yet, but we tend to forget those things that are good? Why can’t we just forgive both ourselves and those around us and let go of the emotions just as readily as we do the emotions we feel when we hear a joke?

 

The truth is, we don’t have to hold onto the agony we feel when we have hurt ourselves emotionally or others have hurt us. We can learn to forgive in much the same way that we dismiss the emotion related to an old joke.

 

If I experience a situation where I discover that I am hanging onto the feelings that I blame someone else for something that has happened to me and I feel unforgiveness, I have to first make the decision that I am going to forgive that person. If I am harboring unforgiveness, I know that since I seldom feel that way, it will be a hard thing for me to overcome. Forgiveness- we stop laughing at jokes that we have heard before, so why do we continue to rehash and become emotional about things that have a negative impact on our lives? Whether its forgiveness of ourselves or forgiveness of others, it’s something that will improve our lives, but how do we do it?  Forgiveness doesn’t have to be difficult.

 

Take Pity on the Offender

One of the most powerful tools that I use when trying to forgive someone is to see that person as a victim first. Much of the time people who hurt people are hurting people. A bully becomes a bully because he was bullied in some way. I start out by saying aloud, “I feel sorry for this person because he/she was hurting. I pity this person.”

 

I make it a point to feel the pity. I don’t have to understand why. I just need to believe that this person was a victim before I was. Just by feeling this pity toward this person, I have taken the pain an\ put it back on thp person who tried to put it on me. Once that happens, I see that person in a different light.

 

Every time I think about that person, and I start feeling angry, I try to remember that this person is a victim. I then remember to feel sorry for him. I then am able to see that person as the victim and I have to forgive. That person didn’t realize what he/she was doing to himself. Eventually I change the pity into compassion. I am no longer the victim. I take my power back. I am a victor.

 

I Use This Principle and It Works!

 

A couple of years ago a co-worker’s husband stole my debit card from my purse and put charges on it. I had insurance at my bank, so my main concern wasn’t the loss of the money, but maintaining the relationship with the co-worker. Once I was sure that he was the guilty party, I went to the co-worker and explained to her the evidence and that I had to press charges or the insurance company would not cover me. I told her I had no ill-will against her husband. I later told him the same over the phone. He ended up on probation because of what he did and I saved the relationship with the co-worker because I recognized that the young man was the real victim, not I.

 

Something similar happened a couple weeks ago when someone stole my truck radio. This time there was no insurance, and I don’t know who took it, but I refuse to be the victim here either. Whoever took it has far worse problems than I do from losing the radio. I sincerely hope that someday this person gets the help he needs too.

In Living Today, The Power of Now, you will not only know about how to forgive, but you’ll learn about  how to properly use “yesterday thinking” and “tomorrow thinking” can improve everything you do today. Pre-order a copy of this short book. Get it in print  http://www.lulu.com/shop/cygnet-brown/living-today-the-power-of-now/paperback/product-23261831.html or on Kindle .https://www.amazon.com/dp/B072WFW3HZ

Save

%d bloggers like this: